Leading custom brands are expanding their sales channels and focusing on the home improvement and brick-and-mortar retail markets

Recently, several well-known whole-home customization brands have announced their annual business plans. While consolidating their retail operations in physical stores, they are vigorously expanding into diverse partnership channels, including turnkey renovation companies, real estate pre-finished projects, and community home renovation services. Leveraging their own panel production facilities, these brands strictly control raw material quality, shorten production and delivery cycles, and effectively reduce the lead time for custom cabinet manufacturing. At the same time, they are continuing to penetrate third- and fourth-tier city markets, intensifying recruitment efforts in county-level cities, and improving their nationwide offline service network. By enhancing their one-stop service capabilities—including on-site measurements, design and installation, and after-sales maintenance—they aim to further capture market share in these emerging markets.